How to Boost Sales by Optimizing Your Online Store
Customers can’t try the products when shopping at an online store. Your product page is the only way to influence more customers to buy from you. The page should include the product size, shipping days, and the return policy details. If you want to increase sales, then make your product page more effective. Here are the top 7 things you need to change about your online store.
1. Write Compelling Product Descriptions
Don’t publish the same copy written by the manufacturer. Often it is generic and boring for the customers. The worst case scenario is Google will flag it as duplicate content. Create your product descriptions unique, relevant, and compelling. The descriptions should attend the needs of your customers. Use bullet points to let the customers know about the benefits of your products. Mix your brand personality into your product descriptions.
2. Use Images and Videos.
Showing pictures and videos are a much better way to market your products. Many famous online stores use 360-degree rotating images for their customer’s satisfaction. Videos are an amazing way to flaunt new products. Your online store has more chances of increasing their customers after using visuals. Encourage your buyers to submit their photos so you can share it on your service pages. Also, you can encourage customers to submit their own photos.
3. Include Product Recommendations, Bundles, Upsells and Cross-Sells
It is best to mention complementary products to influence customers to buy more. It can skyrocket the average order value of every customer. Add a value pack of a certain item which is hard to sell. Make the product logical for the customers to buy. Suggest a few items by showing a chart of the recent buys in your online store.
4. Use Reviews and Testimonials.
Reviews and testimonials can encourage people to trust your online store. If a product has more than 50 reviews, then the conversion rates may keep on increasing. It makes the service page interesting and useful for the customers. Search engines consider reviews fresh and relevant for a website. Often reviews contain phrases which help your website rank higher. It drives more consumers who are searching for the same product.
5. Add Urgency
If there is no other way to make your product unique, then create a cloud of urgency. It can help you increase conversions. Urgency and scarcity will alarm the customers that they might miss out on a valuable product. Put countdown timers below the product to show the items left until it goes out of stock.
6. Don’t Forget the Call To Action
You don’t want to leave anything at risk when it comes to selling products for a living. Make your visitors enthusiastic about buying products from you. Create a compelling call to action (CTA) to persuade customers to buy from you. Use extra information or eye-catching visuals to encourage the customers. The CTA should sound contained and created only for the customers.
7. Optimize Product Pages for SEO
If you find the right customers for your products, then selling becomes easier. SEO service in San Diego county can help your customers get in touch with your online store. It can get your store more traffic every week and enhance your conversions.
Saba SEO creates long-lasting relationships with their clients. We have a decade of experience in SEO, website design, PPC management, and app development. When it comes to SEO service, San Diego businesses take our help to increase sales.