6 Mistakes that Can Get Your Email Marked Spam
No matter how much you value customer trust and relationships, you may receive a number of spam complains from your email marketing campaigns at any point in your business. In practice, there is no foolproof system of avoiding spam. However, San Diego SEO experts suggest a few useful ways on how to prevent your marketing emails ending up in your target audience’s spam folder.
Anonymity is a privilege in the world of internet. However, your business cannot afford such a privilege. When mailing your clients, make sure to use a familiar business name and email address. If the reader’s inbox cannot identify the source of the email, it’ll be marked as spam. Another way to avoid identity crisis is to include your business logo and registered address in all emails.
Before sending out any email, it is necessary to create an email list. To create an email list, you will have to rely on permission-based email marketing. By asking permission, you will be sending information to only those readers who are interested in your brand. Otherwise, you’ll be sending hundreds of emails to uninterested readers and they’ll keep building up in their spam messages folder.
Failing Your Client
When a reader subscribes to your email communication, he/she expects to receive something valuable from your business. If you do not clearly communicate your value proposition or not sending emails on a frequent basis, you’re likely to end up in their spam folder. So give your subscribers clear expectations on what they’ll get once they sign up with your business.
Your email need not be overly promotional or verbose to be marked as spam. Sometimes, sending irrelevant or boring content is much more problematic for your business than any grammar or tenses mistake you’ll ever make.
Even if your email is grammatically correct, it can still be marked as “spam” if it is not relevant to what the readers are expecting from your business. Make sure to review your email reports frequently and keep an eye on what works well with your readers.
Difficulty in Opting Out
Some readers mark email as spam simply because they want to get off your email marketing list. It may be difficult to let go of a client, but if they are not interested in your business anymore, it’s easier to let them go rather than to make leaving a difficult option.
Bombarding Your Audience
Selling your products or services is the key purpose behind your email marketing campaign. But sometimes, too much promotional content fails to strike a chord with your reader and makes them mark your emails as spam messages.
For these reasons, it is always advisable to maintain a balance in the type of content you plan to send. You can try the 80/20 approach for this purpose. The rule states that 80% of your email content should be informational and helpful, while only 20% of it should be promotional. Also make sure that all promotional content is timely, relevant and in accordance with the needs and expectations of the intended reader.