5 Tips to start Writing a Blog for Content Marketing
A blog is a great way to build your brand and market yourself or your business. The more high-quality content you publish online, the more people are going to find your site and come back for more later. However, there are plenty of blogs out there already, and you don’t want yours to become one of the many that don’t get any readers. Get your blog started on the right foot with the following five tips shared by San Diego SEO experts.
1. Get Your Own Domain
You don’t want all your content on Medium or another free blogging site, because then you can’t build your own platform independent of that site. If the site where you post blogs went down, there goes your business. If you don’t have a domain already, pick one, register it, and start your blog on your own site.
2. Choose a Focus for Your Blog
If you want to attract an audience, you need a niche. The more specific you get with your niche, the better. For example, there are thousands, if not millions, of fitness bloggers out there already. You could set yourself apart by being the fitness blogger that focuses on workouts without using any equipment, or something else related to your expertise in the industry. Make the focus of your blog clear in a mission statement to keeps you on track and tells visitors what your blog is about instantly.
3. Include an Email Opt-in Form
No blogger in history ever said that they wished they started collecting email addresses later. Put an email opt-in form on every page of your blog from day one. You may not have a huge email list right away, but there’s no downside to this, and it’s one less task you’ll need to handle later.
4. Start Strong with Cornerstone Content
Cornerstone content are your most high-quality pieces which run for at least 1,500 to 2,000 words. It provides practical advice helpful to many of your readers and clearly demonstrate your personal tone. Publish at least a few pieces of cornerstone content early as these help your search-engine optimization (SEO) and are excellent writing samples for pitching to editors.
5. Write Guest Blog Posts
Guest blogging is the perfect way to piggyback on another site’s popularity and improve your SEO. You get a backlink to your site from theirs, and you’ll get your content in front of their reader base. The readers who enjoy your content may then start following your blog.
The trend of blogging has become crucial in recent years. For search engine optimization services, San Diego businesses and startups should practise the latest changes in SEO rules and search engine algorithms.